Pokeworks Primed for Existing Market Expansion in 2023

Groundbreaking fast casual brand working with current development partners to add 20 restaurants in current locales

Pokeworks Primed for Existing Market Expansion in 2023Irvine, CA  (RestaurantNews.com)  Known for its craveable poke bowls and an innovative approach to becoming the leading fast casual poke brand in the world, Pokeworks recently re-signed seven existing operators to new development agreements for a total of 16 new locations planned over the next few years.

The multi-unit area development agreements (ADAs) with current partners include markets like Austin, Atlanta, Dallas, Detroit, Houston, New York, Nashville and Phoenix. This extends Pokeworks’ existing development commitments with 10 locations expected to open in 2023.

“We are committed to cultivating our brand and meeting the growing demand for our innovative approach to poke,” said Pokeworks CEO Steve Heeley. “This is an exciting time for Pokeworks as we continue to expand our footprint across the country and spread our love of crisp, fresh and healthy poke.”

Pokeworks hit the ground running to begin the year with its first restaurant in Colorado, hosting a grand opening in Denver on Jan. 18. A fourth opening in the Austin-area is slated for February with eight more locations in the pipeline systemwide for 2023.

“We couldn’t ask for a better partner to grow our franchise base with than Pokeworks,” said Austin Franchisee Marcos Blanco, who expanded his own ADA. “It is at the forefront of using technology to bring in higher sales and constantly finding healthy and delicious menu options that attracts new customers. Add in that it is always finding ways for us to connect with the Austin community, and you have the best brand to grow with in this new era of being a restauranteur.”    

To learn more about Pokeworks, its locations and view its full menu, visit pokeworks.com.

About Pokeworks

Pokeworks was founded in 2015 with the simple mission of spreading its love of poke – the crisp, fresh, healthy Hawaiian favorite – with the world. Pokeworks’ innovative Poke Your Way™ approach is groundbreaking, offering guests limitless ways to customize their poke order to match their eating preferences including vegan, gluten-free, and other mindful diets. The Poke Burrito has developed a cult-like following, much like Pokeworks’ proprietary sauces, which range from sweet and spicy to savory. Pokeworks believes in living a healthy lifestyle and eating meals made from the freshest, highest quality ingredients from sustainable food sources. In 2022, the brand was honored to be named the “Top Poke Franchise” by Startups Magazine. Pokeworks has quickly expanded to become the leading fast-casual poke brand in the world with three consecutive years on Fast Casual’s “Top 100 Movers and Shakers” list. The brand has more than 60 locations across 20 states, with Taiwan, Mexico and Canada coming soon. For more information, visit pokeworks.com or follow Pokeworks on Facebook, Twitter, Instagram and TikTok.

Mario Zavala