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New drive-thru location on Government Street marks the company’s continued investment in Louisiana communities
Baton Rouge, LA (RestaurantNews.com) PJ’s Coffee is bringing more of its signature New Orleans-style beignets and hospitality to Louisiana’s capital with a new location coming soon at 3384 Government St. at the corner of Acadian Thruway, marking another milestone in the brand’s continued growth across its home state.
Owned and operated by Ballard Brands – the privately held hospitality and foodservice company behind the New Orleans-born coffee brand – the new coffee shop will transform a former CVS into a modern neighborhood coffee destination, offering guests a convenient stop for handcrafted beverages, fresh breakfast items and pastries. Situated next to Catholic High School and near St. Joseph’s Academy, the location is well-positioned to become part of the daily routines of students, families, professionals and area residents.
The Baton Rouge location will offer guests PJ’s full lineup of handcrafted beverages, including its Original Cold Brew iced coffee, espresso-based favorites, frozen beverages and seasonal offerings, alongside fresh breakfast items, pastries and grab-and-go fare – especially its warm, freshly prepared beignets dusted with powdered sugar. For guests looking beyond coffee, PJ’s offers customizable Energy Drinks with a New Orleans twist, including fan favorites like Voodoo Energy and Swamp Attack, delivering bold flavor and an energizing boost. The location will also feature a drive-thru, providing guests with a convenient way to enjoy their favorite drinks on the go.
“Baton Rouge has long been an important community for PJ’s Coffee, and we’re excited to deepen our presence here,” said Paul, Steven and Scott Ballard, co-founders of Ballard Brands. “As Louisiana natives, it means a great deal to continue investing in communities across our home state. We look forward to serving guests, supporting local schools and organizations and becoming a gathering place for the neighborhood.”
This upcoming location joins Ballard Brands’ growing portfolio of PJ’s Coffee locations across Louisiana and beyond. Additional details surrounding the grand opening celebration, including special promotions and festivities, will be announced in the coming weeks.
Founded in New Orleans in 1978, PJ’s Coffee has built a loyal following through its commitment to sourcing quality coffee beans from around the world and roasting them in small batches to highlight the unique characteristics of every cup. In addition to its signature hot and iced beverages, guests can enjoy a menu of breakfast items, pastries and sandwiches.
PJ’s Coffee now boasts more than 185 locations nationwide. To learn more about PJ’s Coffee and its extensive menu options, visit PJsCoffee.com.
About PJ’s Coffee
Phyllis Jordan, a pioneer in the coffee industry, founded PJ’s Coffee of New Orleans in 1978 and demonstrated that better beans, superior roasting techniques and pure passion for the art of coffee-making mattered. In 2008, the company was purchased by New Orleans natives and brothers Paul, Steven, and Scott Ballard. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the best quality Arabica coffee beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew™ Iced Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans while producing a coffee that is two-thirds less acidic – a process and technique developed by its founder and used for more than 45 years at all PJ’s locations. Bags of whole-bean coffee and single-serve cups of PJ’s Coffee are available for sale in-store and online. With more than 185 operating stores, including four international locations, PJ’s Coffee continues to grow in the U.S. and abroad. For more information, visit PJsCoffee.com or follow PJ’s Coffee on Facebook, Instagram or X (formerly Twitter).
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com
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