Legendary Restaurant Brands Inks Major Deal to Enter New Markets in the U.S.

International, multi-brand franchisor signs Area Development Agreement with Endeavor Properties to expand iconic concepts

Legendary Restaurant Brands Inks Major Deal to Enter New Markets in the U.S.Dallas, TX  (RestaurantNews.com)  The Legend is on a roll!

Legendary Restaurant Brands, the parent company of beloved restaurant brands Bennigan’s, Bennigan’s On The Fly and Steak and Ale, today announced the signing of an Area Development Agreement with Endeavor Properties that will bring 15 new locations of the brands to several markets throughout the United States.

“The revival of Steak and Ale has truly been a labor of love for our team, and while we were eager to reintroduce the brand, we understood the importance of finding the ideal partner first,” said Paul Mangiamele, Chairman and CEO of Legendary Restaurant Brands. “We believe we found that partner in Endeavor. They understand how much our loyal guests miss the polished casual steakhouses and the value-driven, family-friendly food and service at Steak and Ale, just as they long for the signature Bennigan’s menu and memorable dining experiences. We’re looking forward to growing together through this exciting relationship.”

Legendary Restaurant Brands Inks Major Deal to Enter New Markets in the U.S.
Steak & Ale Prime Rib

Strong global demand for Bennigan’s and Steak and Ale is fueling their aggressive growth. Both brands offer their franchise partners compelling returns on investment while also being backed by world-class support and training for openings, marketing and operations. The grand opening for Steak and Ale is projected for Summer/Fall 2023 in Burnsville, Minnesota. Endeavor also holds exclusive rights for expansion in Kansas, Missouri, Nebraska, North Dakota, Oklahoma, and South Dakota.

“We’re thrilled to partner with Paul and his team to bring these iconic and successful brands to guests across the Midwest who have been clamoring for their return,” said Endeavor CEO and President Roy Arnold. “We’re confident that the unique, nostalgic appeal of Steak and Ale and Bennigan’s, coupled with our expertise in franchise development, will be a powerful combination that’s perfectly suited to win in today’s competitive dining landscape.”

Legendary Restaurant Brands Inks Major Deal to Enter New Markets in the U.S.

Bennigan’s is a beloved chain of casual dining restaurants known for its friendly atmosphere and craveable American fare, which includes everything from Prime half-pound burgers and sandwiches – including the World-Famous Monte Cristo – to legendary favorites like Oh, Baby™ Back Ribs. Bennigan’s comfortable and inviting décor creates a warm and welcoming environment for guests and is the perfect place to relax and unwind with a quick bite to eat or a long and leisurely meal.

Legendary Restaurant Brands Inks Major Deal to Enter New Markets in the U.S.
Bennigan’s World Famous Monte Cristo

The new Steak and Ale menu will feature all of its traditional favorites, including the famous salad bar along with several contemporary touches including a Prime Rib carving station and table-side service. With decades of goodwill and brand equity, and supported by an expert operations and management team, the future is bright for this Legendary brand.

About Legendary Restaurant Brands

Legendary Restaurant Brands owns the iconic Bennigan’s and Steak and Ale brands – the pioneers of casual dining. Bennigan’s is a high-energy neighborhood full-service restaurant that is redefining and leading casual dining again. With chef-driven food, innovative drinks and warm, friendly Irish hospitality, this Legendary brand delivers memorable dining experiences to every guest and offers a franchise model capable of compelling returns on investment. The polished, fast-casual brand Bennigan’s On The Fly was designed for non-traditional venues, including hotels, or as a delivery-only virtual model that can be operated out of an existing commercial kitchen. Steak and Ale is another American Original poised for a triumphant return. Redefined as a 21st Century polished-casual concept, the new Steak and Ale will once again set the standard for affordable, family-friendly steakhouses.

To join the Legendary franchise family, visit LegendaryRestaurantBrands.com or call 800.804.5049.

Laron Roland