A beloved tradition returns, bringing warmth, joy and a taste of the café’s bakery roots
Dallas, TX (RestaurantNews.com) French-inspired bakery and café la Madeleine invites guests to “break bread” together with the return of its complimentary bread and jam beginning Jan. 21 at all locations, reviving a signature touch that has shaped the brand from the very beginning.
Available with each order, the refreshed experience features a thoughtfully curated selection of three complimentary freshly baked breads, including signature Sourdough, 7-Grain and seasonal Apple Raisin, sliced and paired with la Madeleine’s house-made strawberry and blackberry jams. Guests can enjoy the experience in the café or add bread and jam to takeout and delivery orders.
“Complimentary bread and jam is one of la Madeleine’s signature touches and we’re proud to bring it back,” said John Dillon, CEO and president. “It’s something our longtime guests have been asking for, and it’s also one of the first things people mention when they talk about la Madeleine. Now the wait is over, and we’re excited to invite guests to break bread with us again, now with more choice and care than ever. It’s our version of that little something that makes a meal feel more complete, a simple ritual that feels generous, memorable and uniquely ours.”
Known for its bakery heritage, la Madeleine will introduce seasonal breads designed to invite discovery and sharing. While the ritual itself feels familiar, the selection has evolved to include expanded choices and craftsmanship. The Apple Raisin loaf debuts as a seasonal bakery feature, launching a rotating selection of breads throughout the year, inspired by the season and guest favorites.
Guests can also extend the experience beyond the café, with full loaves of la Madeleine’s famous breads and signature jams available for purchase.
At its heart, the return of bread and jam reflects a hallmark of French culture: appreciating life’s simple pleasures with a beloved ritual that invites guests to connect and stay a while. Whether guests reach for a familiar favorite or try something new, each slice is an invitation to embrace the simple joie de vivre that has long defined la Madeleine, from savoring a quiet bite by the fireplace or gathering around a table while sharing a meal on the patio.
Dillon added, “The return sets the welcome from the moment guests sit down and is a clear expression of who we are at la Madeleine. It brings to life the warmth and hospitality that have always been part of our DNA, from that first slice to our tomato basil soupe, salades, sandwiches and bakery favorites. And we’re just getting started, with more meaningful innovation coming this year to deepen connection, spark joy and make every visit even warmer and better.”
For more information on la Madeleine’s menu and bakery offerings, visit laMadeleine.com. Learn more about la Madeleine’s franchise opportunities at laMadeleine.com/franchise.
About la Madeleine
Since 1983, la Madeleine has delivered an accessible, welcoming bakery and café experience made for comfort and connection. The café’s menu includes all-day breakfast, brunch, soupes, salades, sandwiches, pastas, coffees and entrées, plus a traditional French bakery display featuring fresh bread, pastries and desserts. la Madeleine operates nearly 100 corporate and franchise locations across the U.S. including one international café. Learn more at laMadeleine.com.
About Groupe Le Duff
The world leader in bakery, pastry and catering, Groupe Le Duff is present in more than 100 countries and on five continents. Since its founding in 1976, Groupe Le Duff has achieved success through its restaurant chains (Brioche Dorée, Del Arte, Le Fournil de Pierre, la Madeleine [United States], and Kamps [Germany]), as well as its brands Bridor and Cité Gourmande, which manufacture premium-quality products for more than 45,000 restaurants and hotels worldwide.
Contact:
Tiffany Martinez
Champion
817-919-6261
tmartinez@championmgt.com
