Mid-Autumn Festival (中秋節) – Win 1 of 3 ‘Over The Moon’ mooncake deluxe box

[Competition is now closed. Winners announced here.]

中秋節.

I know is spring time in Australia, but there is no reason why we can’t celebrate mid-autumn festival (中秋節), especially when there is food involved, right? One of my favourite Chinese festivals has to be mid-autumn festival, and it falls on 22nd September this year. As you can see, I have blogged about it every year and of course there is no exception for this year. It is a very typical Chinese thing to do during the festival to have a reunion dinner with families or friends and share some mooncakes after meal over a cup of Chinese tea.

This year, ATFT has teamed up with Amyson again and 3 ATFT readers will be the lucky winners of these gorgeous ‘Over The Moon’ Mooncake deluxe boxes. Each box consists of four mooncakes inside with four different flavours – pumpkin taro, pandan with 1 yolk, jade custard, and macha red bean. Read on and find out how to win.

For those who never heard of mooncake, it is a Chinese pastry that traditionally eaten during the Mid-Autumn Festival. It is usually in round or rectangular shapes with a soft pastry skin while inside is a thick filling usually made from lotus seed paste and sometimes may contain a salted duck egg yolk inside.

But these days, mooncakes come in different shapes and sizes and flavours. Just go to Chinatown or Cabramatta this weekend and you will be overwhelmed by different types of mooncakes stacking up high in metal tins and some are in unique packaging like these by the brand Casahana (Hei Yue Tong 喜月堂). Each year they have some of the most beautiful packaging I’ve ever seen (Yes I am a sucker for pretty packaging), a three-tier box with drawers that can be used as jewelry box once you have finished the mooncakes, for instance. And they are also always pushing envelopes with new flavours each year, red yeast Japanese sweet potato and charcoal baked yam seems to be the new kids in the mooncake box.

Some mooncakes even shaped of a bunny! So cute! Kawaii…! But very limited stock I’ve been told, if you want to order, best to go to your local Asian supermarket to hunt them down as some limited edition may have to order in especially for you.

As promised, 3 lucky winners are going to take home a beautiful ‘Over The Moon’ mooncake deluxe box. You have to enter to win it (why wouldn’t you?), but promised me one thing if you won, please share with friends and families because that’s what mid-autumn festival is all about. Here’s what you have to do:

THE PRIZE
Prize: 1 of 3 ‘Over The Moon’ Mooncake deluxe box (4pcs)
flavour – pandan 1 yolk, pumpkin taro, jade custard, macha red bean

Note: Entrants are opened to Australian residents only.

HOW TO ENTER
Leave a comment on this post and tell us:
Who you going to share the ‘Over The Moon’ mooncakes with and why?

Terms & conditions

1. You must be over 18 years old or older to enter.

2. Entry will be judged on creativity and honesty.

3. Entries are opened to Australian residents only.

4. Entries closed on Sunday, 12th September 11.59 AM AEST. The winner will be drawn and announced on Monday, 13 September, 10.00AM AEST.

5. Winner will be notified by email and must reply with mailing address within 2 days, or another winner will be picked.

6. Please use contact form if you have any questions.

Good luck and thank you!

Note: Please check out mooncake.com.au for this year's packaging. You can buy them from your local Asian grocers or ask them to order in for you.

Other competitions ending soon:

Yum Cha with ATFT and win tix to The Kids Are All Right – closes 3rd September (today!)

Dinner for Two at WLG ‘pop-up’ restaurant, Sydney – closes 12 September

KitchenAid giveaway to celebrate ATFT 2yo birthday – closes 22nd October


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111 Responses to “Mid-Autumn Festival (中秋節) – Win 1 of 3 ‘Over The Moon’ mooncake deluxe box”

  1. Cyndie September 3, 2010 at 1:49 pm #

    I would like to share my mooncakes at work. We are very lucky to be a truly international & multicultural organisation.
    Sharing mooncakes will be a lovely team building experience :)

  2. Boon September 3, 2010 at 2:10 pm #

    Mid autumn festival helps me to remember my Chinese lunar birthday which occurs on the eve, so twice the reason to celebrate and I will share it with my partner, family and friends.

  3. Blue Penguin September 3, 2010 at 2:30 pm #

    I’d definitely be sharing the mooncakes with my new husband (having just got married last weekend, extra cake, to make up for barely managing a tiny morsel of out own wedding cake, would be brilliant!). And I suspect, like the true gent he is, he’d let me eat the bigger halves, too. Just as well they’re not the bunny ones, though – way too cute to eat!

  4. milkteaxx10 September 3, 2010 at 3:01 pm #

    i would take it over to my brother’s new place and get the entire extended family to come over. conditions apply tho! everyone must bring a different mooncake for everyone to try!
    milkteaxx10´s last [type] ..我對你重要嗎??

  5. Forager @ The Gourmet Forager September 3, 2010 at 3:12 pm #

    My entire family loves mooncake but especially my sister who developed a massive craving for mooncake when she was pregnant with her first child and ripped through 9 boxes on her own.
    Forager @ The Gourmet Forager´s last [type] ..Rejoicing in the long Friday lunch at Marque

  6. Brian September 3, 2010 at 4:12 pm #

    My wife of 25 years -she is my sun and my moon.

  7. Patrick September 3, 2010 at 4:36 pm #

    Would share this ‘Over the Moon’ mooncake with my uncles, aunties and cousins as a Thank You for always having me share their family gathering and the many fun times including this coming Mid Autumn Festival.
    p/s Love ATFT

  8. Sara@Belly Rumbles September 3, 2010 at 5:06 pm #

    Would definitely share them with Junior. Wow they are just so pretty!
    Sara@Belly Rumbles´s last [type] ..Daring Bakers’ Challenge- August – Baked Alaska with Brown Butter Pound Cake

  9. Bettina September 3, 2010 at 6:19 pm #

    With my parents.
    One year, I bought them a special box of mooncakes from Raffles in Singapore and even splurged a bit to get ones with yolks. I was met in Sydney by a trained customs officer who instantly spotted the fact that the mooncakes had egg yolks. Feeling sorry for me, he made me slice off the egg yolks with a Swiss army knife so I could take the egg-less remains into the country. His boss happened to walk past at this moment and was horrified at what I have been allowed to do and ordered me to throw out the now mangled mooncakes. All I managed to salvage was the gorgeous tin that the mooncakes came in. I still have this tin, it serves as a constant reminder of the delicacies my parents (and I) never got to taste.

    • Ginny September 10, 2010 at 7:40 pm #

      Oh tis so sad, got my sympathy vote!

  10. Moya September 3, 2010 at 7:13 pm #

    With family because whether family is defined as blood relatives or the people we chose to become our family, it is the reason for our place in this world, we are defined by our relationships. BTW congratulations on the mention in the latest MasterChef magazine!
    Moya´s last [type] ..Momofuku Crack Pie – for us XGLUTs

  11. Min September 3, 2010 at 7:52 pm #

    If my family were with me, I’d share it with them. Sadly, they’re not, so I’m gonna say I’ll share it with my floor mates in college who are like family to me anyway.

  12. Natalia September 3, 2010 at 8:52 pm #

    It’ll definitely be with my dearest parents! ~ as they will be coming back to Sydney, just in time to celebrate the mid-autumn festival together as a family. It’ll be a “over the moon” occasion! XD Lov them heaps <3.

  13. alissa September 3, 2010 at 9:05 pm #

    I want to share my moon cakes with my daughter, last year for this festival she was still only on boob juice so no moon cakes for her! Now, she is 16 months old and every day is a new food discovery for her, and for me all over again.

  14. Jacqui Lagaluga September 3, 2010 at 10:34 pm #

    I saw these when travelling in Vietnam and Cambodia and wanted so much to bring one back to Australia to share with the pre-schoolers I teach but wasn’t able to. So I would love to win one to share with them so as they might learn more about celebrations from around the world!

  15. Wizzythestick September 4, 2010 at 6:57 am #

    I’ve heard of mooncakes but never tasted them. These look too pretty to eat. The boxes they come in are also amazing. I am so wishing I lived in Australia right about now.

  16. angie September 4, 2010 at 11:20 am #

    We only ever have the traditional flavours in our household as mum does not believe in the new trendier flavours that are being done. Would definately share them with the boyfriend as we both like to try new things, might also try to convince mum to try some too. Oh and these new flavours might mean the sibblings will be more inclined to eat mooncake as the traditional flavours they don’t like.
    angie´s last [type] ..Gingerbread People – Bake Sale Donation 1 of 3

  17. Charlene September 4, 2010 at 11:56 am #

    Hi. I love the mooncakes! They look so yummy . . . and so pretty! I’m a sucker for packaging too and those rabbit mooncakes are just too cute.
    Thanks for sharing!

    • Charlene September 4, 2010 at 11:58 am #

      Oh and I would like to shar the moon cakes with my boyfriend and his family as they are from Colombia and have never eaten one before! No mooncakes there =(

  18. Serena September 4, 2010 at 12:15 pm #

    My mother! (and the rest of my family). She keeps subtly hinting that she would like a box from me but I am hopeless when it comes to choose these things – but these flavours sound so fresh and unique and I know that she is quite adventurous when it comes to food so I think she’d enjoy it ever so much!

  19. Yvette September 4, 2010 at 3:58 pm #

    Moonface was always my favourite character in Enid Blyton’s “The Magic Faraway Tree,” (followed closely by Fanny then Dick!!)

    My sweet Husband recently bought me a vintage copy of the book. That said, the timing of this comp is perfect!

    Given the reintroduction of Moonface into my life, I can’t think of a better
    person than my Hubby to share some gorgeous Mooncake with!!!

  20. Mary September 4, 2010 at 6:37 pm #

    I would like to share it with my family :D Mid Autumn festival like every other year would be best celebrated by sharing mooncakes with my family and relatives. Because it represents the unity of the family.

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